Benchmark Your Marketing. Unlock Growth.
Evidence-based insights for forward-thinking accounting leaders.
The Accounting Marketing Index (AMI) is a purpose-built assessment for accounting firms, designed to rigorously measure marketing maturity across four key dimensions.
In just 4–5 minutes, receive your AMI Index score (0–100), detailed insights across Strategy, Execution, Performance, and Mindset, and a maturity tier: Dormant, Reactive, Developing, Proactive, or Leader.
Your confidential results highlight specific constraints and practical next steps to accelerate growth. Developed specifically for the accounting sector, AMI leverages measurable criteria and industry benchmarking.
We look forward to building a useful resource with the anoynmised aggredated data which we will publish annually.
Start now to see where your firm stands and what to do next. Results delivered to your email.
What AMI Measures
Strategy
Assess how your firm defines, documents, and owns its marketing strategy, including your niche and ideal client profile.
Execution
Evaluate the consistency and effectiveness of your marketing activities, from website performance to client acquisition and referral processes.
Performance
Review how your firm measures marketing outcomes, ROI confidence, and annual investment levels.
Mindset
Understand leadership’s role, cultural barriers, and how marketing success is defined and supported within your firm.
AMI Marketing Maturity
Your comprehensive AMI Index score benchmarks your firm’s overall marketing maturity against UK standards.
